What Matters Most
Here's what 28 years in the fundraising business have taught me.
Unless you have a compelling and time-sensitive fundraising offer, you might as well forget the rest of the package. Get the offer wrong, and you’re in big trouble. Get it right, and you’re on your way to, ahem, fundraising success.
A workable structure
There are various ways to format a fundraising letter. I’ve found this five-point structure works best:
- Companies:
- Merkle
- People:
- Timothy Burgess
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