What Matters Most
Here's what 28 years in the fundraising business have taught me.
The lead paragraph of the letter is the next place you should announce your reason for writing. “I’m writing to give you an update on our 2006 Photography Expansion Fund.” Briefly explain the fund, why it’s important to the member and how it satisfies the member’s desire for involvement with the museum.
- Companies:
- Merkle
- People:
- Timothy Burgess
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