Here’s what 28 years in the fundraising business have taught me.

By Tim Burgess

4. Then, ask and proclaim again. Repeat your fundraising offer and proclaim your need. Cite new reasons why the donor’s gift is important to achieving the project’s goals. Give a deadline for response so the donor has a reason to act right away.

5. Finally, repeat your instructions. Tell donors, yet again, specifically how to respond to your appeal.