Secrets of the Small Shop
Here's what it boils down to: When you don't have a lot, make the most of what you've got.
When you’re raising money in a “small shop,” as public broadcasting operations often are, you’ve got to know how to make the most efficient and economical use of your precious resources.
As director of direct marketing for WYNC, New York public radio, and formerly with the Central Park Conservancy, Lynn Sheward knkows this first hand. At the DMFA luncheon titled "Secrets of Small Shops" (NYC, Feb. 22), she shared her insights on making the best of what you have. Here, a synopsis of her main tips:
- Companies:
- DMFA
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