Secrets of the Small Shop
Here's what it boils down to: When you don't have a lot, make the most of what you've got.
4. Create a master schedule for mail, telemarketing, e-mail and other promotions. It’ll help you stay in control of the overall program and can
be beneficial for strategy and budgeting.
5. Hire someone you aren’t working with to do a creative, file or financial audit. It’s important to have a fresh and impartial set of eyes looking at your program.
- Companies:
- DMFA
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