Secrets of the Small Shop
Here's what it boils down to: When you don't have a lot, make the most of what you've got.
6. Don’t rely solely on one writer. Work with a few so they become familiar with your program. Even if you employ a large agency, it’s a good idea to
have an independent writer at the ready in case of an emergency, or
if you need a fresh perspective.
7. When dealing with upper management, always provide a one-page executive summary of the campaigns on which you’re working. A concise “who, what, why, where and when” will help your boss make decisions
more quickly.
- Companies:
- DMFA
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