Focus On: Premiums: Primed for Premiums

FFP first tested the package in January 2003, and as Director of Development Zach Hinton attests, it was a complete smash.

“The mailing just blew away anything we had done prior with this [box] format,” Hinton affirms. “We attribute a lot of success to the significance of the religious premium we’re offering, along with the spiritual message behind it.”