Focus On: Premiums: Primed for Premiums
Here's why donors won't let you forget about freebies.
One of Hinton’s chief concerns when he first joined the fundraising team at FFP was renewing premium-acquired donors.
“I don’t like guilt gifts,” Hinton asserts. “If you’re giving out of guilt, you’re not going to renew. These people aren’t giving out of guilt, they’re giving out of their own spiritual awareness.”
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