Here’s why donors won’t let you forget about freebies.

By Paul Barbagallo

For its version, Komen employs the iconic pink ribbon to each label, and features important information about breast health on the reverse side of the sheet.

“All of our direct mail donors are premium-acquired,” Director of Development Paula Cain shares. “We do have donors who clearly indicate to us that they do not want premiums of any kind, and they end up receiving less mail because [Komen] doesn’t have that many non-premium, straight-appeal mailings in its program.”