Focus On: Premiums: Primed for Premiums
Here's why donors won't let you forget about freebies.
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“We have very strong direct mail donors who have been donors for more than five years and give twice a year, to every awareness-label mailing,” Cain says. “Fortunately, our labels carry the pink ribbon, which are more mission-related than labels that don’t have a distinct symbol of the organization or cause.”
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Paul Barbagallo
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