Focus On: Premiums: Primed for Premiums
Here's why donors won't let you forget about freebies.
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Even if organizations express a clear desire not to offer premiums, for fear of donor attrition, among other things, many are forced to for competitive and strategic reasons. (Get out your name-and-address labels, folks.) And yet some charities have unearthed unique incentive-based campaigns that complement the mission and drive response.
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Paul Barbagallo
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