Focus On: Premiums: Primed for Premiums
Here's why donors won't let you forget about freebies.
A win-win partnership
One in particular comes from the National Gay and Lesbian Task Force, a nonprofit advocacy group that fights for equal rights for gays and lesbians. Since November 2003, the organization has been offering current members and new donors an unusual back-end premium: a one-year subscription to The Advocate, a national gay and lesbian newsmagazine.
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