Focus On: Premiums: Primed for Premiums
Here's why donors won't let you forget about freebies.
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“The subscription is an added, mission-driven benefit to our members,” says Charles Robbins, CFRE, director of development. “To us, it’s almost as if new members are receiving an additional newsletter from us every two weeks in the form of The Advocate. It’s a natural extension of our organization.”
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Paul Barbagallo
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