Focus On: Premiums: Primed for Premiums

The Task Force extended the free-subscription offer in both prospecting and renewal efforts, and has witnessed staggering results. According to Robbins, since adding the premium, prospecting efforts are pulling an average gift of $55; without the incentive, $42. What’s more, renewals are fetching an average gift of $68.91 — after a 15.25 percent response to the first drop.