Focus On: Premiums: Primed for Premiums

The Task Force’s standard annual membership rate is $35, but Robbins opted to increase it to $40 to cover the cost of the subscription offer. And even though the organization has built a strong rapport with The Advocate, subscriptions could not be donated due to Audit Bureau of Circulation rules. So Robbins purchased a block of 5,000 yearly subscriptions — valued at $39 each — at a deeply discounted rate.