Here’s why donors won’t let you forget about freebies.

By Paul Barbagallo

A direct mail prospecting package with such a challenge and stigma arrived to the Who’s Mailing What! Archive recently from Food for the Poor, a Deerfield Beach, Fla.-based organization that ministers to spiritually renew impoverished people throughout Latin America and the Caribbean. FFP mailed a 43⁄4-inch-by-61⁄2-inch, three-dimensional box mailing carrying a unique front-end premium: a pewter necklace with a grape-sized pendant of the Blessed Virgin Mary, also known as “The Miraculous Medal” to Catholic audiences.