Blog Heaven
Here’s why nonprofit organizations absolutely should be blogging ... and some sobering reality checks.
Trouble is, it doesn’t work that way. If you want to get donors excited, tell their story. Not yours.
Obvious? Not if you live in the hermetically sealed chamber of one-way marketing, where you try to figure out donors without actually holding conversations with them. If you’re ready to break out of that chamber and really learn something about your donors, launch a blog.
- Companies:
- Merkle|Domain
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