Blog Heaven

When you start blogging, two things will happen:

1. You’ll get instant feedback from donors about anything you say. Sometimes that feedback is in the form of silence and lack of blog traffic. That tells you you aren’t interesting enough. But the more interesting feedback comes from donors actually talking back — in comments on your blog, and in other blogs.
2. You’ll discover what donors care about, what they aspire to, what they believe, what they’re skeptical about, and how they express themselves. It’ll become clearer than ever how you can align yourself with their dreams.

With a blog, donors stop being inscrutable mysteries. They become fellow human beings. Sources not only of donations, but of ideas, inspiration and powerful word-of-mouth support.