Blog Heaven

So launch a blog. You won’t regret it.

Comment: That’s all fine, but not very many of your donors will read your blog. Forget the hype about blogs. Hardly anybody’s reading them! Only around one in five Americans has ever knowingly visited one. And blog use among donor-aged (55+) people is lower yet. The donors just aren’t there!

How not to sound like an idiot to your donors.
You sound like a complete idiot. I’m not saying that to hurt your feelings. Assuming you don’t have a blog, I can almost guarantee it. Most advertising, direct marketing — and fundraising — uses a tone you’d never use with your friends. If you did, they’d laugh in your face — or slap you!