Blog Heaven

It all adds up to a tone of voice that no human would ever use in person — yet nonprofits use all the time.

You can’t write that way in a blog. Nobody would read it. Those who did would openly mock it. With a blog, you have to write like a human.

And when you learn that, you can apply it to all your communications. You’ll learn a whole new way of approaching people: the non-idiot approach.