Blog Heaven
Here’s why nonprofit organizations absolutely should be blogging ... and some sobering reality checks.
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Jeff Brooks
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That’s the good thing about a blog — and why you should launch one.
Comment: Let’s get real. Do you know how hard it is to write like a human? We’ve been trained since first grade to sound phony when we write! Even if you have someone who can write well, is your organization willing to let it happen? Not if you require an approval process. And if lawyers have to vet your blog posts, forget it. Your blog will suck. Don’t even bother!
I’m so excited about nonprofit blogging, I could burst.
The decision to blog is not easy or obvious. There are pitfalls galore. But the positive change it can bring is astounding.
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