Blog Heaven
Here’s why nonprofit organizations absolutely should be blogging ... and some sobering reality checks.
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Jeff Brooks
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* Blogs can mean an end of brandmeisters with their irrelevant and dictatorial brand guideline books. The day is coming when all our energy will go into communicating with and serving donors — not our self-expression.
* Blogs will put bogus research methods (like focus groups) out of business. We won’t have to ask donors phony questions in unnatural settings. We’ll know what they think.
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Jeff Brooks
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