Blog Heaven

* Blogs will help put an end to churn-and-burn fundraising. It’s going to be all about finding and holding on to donors who really care about our causes — not just flipping gifts through a caging facility.

* And that means the end, finally, of organizations that get away with the ethical bare minimum, secure in the knowledge that donors don’t really know or care what’s going on. Donors are not going to give to organizations they don’t know and trust.