Blog Heaven
Here’s why nonprofit organizations absolutely should be blogging ... and some sobering reality checks.
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Jeff Brooks
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Comment: You might want to add a warning to all this optimism: If you have a hard time defining and understanding your audience (as many nonprofits do), your blog is going to suck. Your audience is not you. Their knowledge, assumptions and connection to your cause are different from yours. Don’t miss that vital point on your blog!
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