Here’s why nonprofit organizations absolutely should be blogging ... and some sobering reality checks.

By Jeff Brooks

A cool, new remark-worthy product can spread through the blogosphere, taking a business from zero to 60 in just days. In the same way, bad service, shoddy products, scandal or dishonesty can be called out in the blog world, and word can spread even faster and farther.

Would you know how to handle either one of these situations if it happened to your nonprofit?