Here’s how organizations large and small are using social-networking sites to tap into a whole generation of trendy supporters who, with a little effort, could turn into BFFs and future donors.

By Abny Santicola

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The most universal piece of advice offered by many folks when talking about using social networks for fundraising and friendraising is to start small.

* These tools require a commitment of time and resources, so it’s important first to figure out what you want to achieve and then look for the tools that will help you achieve those ends.