Here’s how organizations large and small are using social-networking sites to tap into a whole generation of trendy supporters who, with a little effort, could turn into BFFs and future donors.

By Abny Santicola

* Find out what people are saying about you online and subscribe to blogs related to your mission.

* Encourage key staff members to create profiles, interact in and explore the key networks out there to get an idea of the culture and conventions for participation to see how your organization might be able to participate in them. Each social network has a personality, and you want to make sure you fit into that culture before you set up a space for your nonprofit.