Here’s how organizations large and small are using social-networking sites to tap into a whole generation of trendy supporters who, with a little effort, could turn into BFFs and future donors.

By Abny Santicola

Nonprofit consultant and blogger Michele Martin says the difference between communities and social networks is the difference between throwing a party and hoping the right people come, and attending a party you know includes the right people.

Life Rolls On Foundation
The Life Rolls On Foundation, a Los Angeles-based charity that serves people with spinal cord injuries, was one of the first organizations to attend the party, setting up a MySpace profile a few years ago to try a different method of communication with constituents.