Here’s how organizations large and small are using social-networking sites to tap into a whole generation of trendy supporters who, with a little effort, could turn into BFFs and future donors.

By Abny Santicola

LROF’s MySpace friends receive bulletin updates that alert them to new blog posts and upcoming events, ask them to join the Life Rolls On Foundation group page, link them to its online store, and even just thank them “for all of your love and support.” For all its warm-fuzzy effort, LROF was ranked No. 1 nonprofit by MySpace users in February.