The Nature Conservancy The Nature Conservancy is experimenting with new media such as Flickr, podcasts and MySpace, targeting new audiences and being (for an old environmental organization) very hip. Earlier this year, it held a photo contest on Flickr that got supporters engaged by offering them a chance to win placement for their photo in a calendar and Web site. Almost 16,000 photos were submitted and more than 2,000 people joined the group on Flickr. See it at www.flickr.com/groups/thenatureconservancy — there are some really great photos there!
Multichannel Stars
The Nature Conservancy
The Nature Conservancy is experimenting with new media such as Flickr, podcasts and MySpace, targeting new audiences and being (for an old environmental organization) very hip. Earlier this year, it held a photo contest on Flickr that got supporters engaged by offering them a chance to win placement for their photo in a calendar and Web site. Almost 16,000 photos were submitted and more than 2,000 people joined the group on Flickr. See it at www.flickr.com/groups/thenatureconservancy — there are some really great photos there!