Reaching Out to the Millennials

According to Wikipedia, “Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, the Net Generation and Echo Boomers, describes the demographic cohort following Generation X. Members of this generation are called Echo Boomers due to the significant increase in birth rates through the 1980s and into the 1990s, and because many of them are children of baby boomers. Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increase in a neoliberal approach to politics and economics.”