Reaching Out to the Millennials

FundRaising Success: Describe millennials (in regard to giving) in three words.
Karin Kirchoff: Donors in training.

FS: What age group makes up the millennials?
KK: Millennials/Gen Y are generally considered to be born in the early 1980s through the early to mid 1990s.

FS: Which types of organizations are most attractive to millennials when they consider giving?
KK: Those with friendraiser programs ("a-thons" for example), as well as those with an innovative Web presence and cutting-edge programs. These donors/this generation appears to be less attracted to the large, national nonprofits than their parents/grandparents support(ed).