Reaching Out to the Millennials

FS: Can you offer two top tips for reaching and engaging millennials as donors?
KK: Since millennials are still learning to give, they tend to be influenced most by their peer groups — and as a generation that spends an inordinate amount of time on social networks (often NOT sitting in front of the computer), there is some evidence that there is social pressure to give. They seem to be drawn to friend-to-friend fundraising (a-thons, for example), and they are also far more likely to make Web gifts. So a dynamic Web presence/donation page is key to securing support from these donors.