Help Stamp Out Junk Mail

Happy Junk Mail Awareness Week! It’s still on the horizon — Oct. 1 to 7 — but it’s never too early to start planning your festivities!

Unfortunately, Junk Mail Awareness Week isn’t intended as a celebration of the ways direct mail creates jobs, fuels economic growth and funds good deeds.

It focuses on the dark side, which, I have to admit, is considerable. According to 41pounds.org, the average U.S. adult receives 41 pounds of junk mail a year. It adds up to 4 million tons of mail, made from the pulp of more than 100 million trees. And 44 percent goes to the landfill unopened!