Help Stamp Out Junk Mail

Nevertheless, direct mail is the lifeblood of many nonprofits. That’s why I hope those of us who rely on it will take this special week to become non-junk organizations.

But what is junk mail?
Junk mail is any mail that’s unwanted, out of context and irrelevant.

The thing that makes it junk is the lack of a meaningful connection to the recipient’s life. The most usurious credit card offer might not be junk mail for you, because it’s exactly what you want and need.