Help Stamp Out Junk Mail

But for too many of them, something goes awry. When they reach their intended mailboxes, they’re tossed aside unopened or cursed before being torn in half.

To understand what makes direct mail transubstantiate into unwanted junk mail, let’s look at a typical donor we’ll call Mrs. Sample.

Mrs. Sample gets a lot of mail from nonprofit organizations. She doesn’t know why. She doesn’t want it. She thinks it’s a huge waste. But not all of it.