Help Stamp Out Junk Mail

* NJOs go out of their way to be relevant. It’s about the donor and how she can change the world. Junk tends to focus on the organization that sent it — how powerful, effective and just-plain-cool it is. There’s little reason for a donor to care about that.

* NJOs explain something real the donor can do. Junk mailers probably do some exciting things that would light Mrs. Sample’s fire, but since they only want to raise unrestricted funds, they can’t let her join the fun.