Help Stamp Out Junk Mail

* NJOs invite the donor in on something unique and exciting. Junk mail, however, has a “me-too” quality, with only vague philosophical and branding differences between organizations that work in related sectors.

* NJOs strive to keep data clean. Junk senders’ offerings are plagued with errors, misspellings, duplicate records and other slop. If you’re making these kinds of mistakes, you might as well slap a big sticker on your letters that says, “WARNING: JUNK MAIL!”