Help Stamp Out Junk Mail
Here’s how you can become an NJO (non-junk organization).
* NJOs pay attention to the data and have a good idea who’s likely to respond to any given mailing. Recency, amount, seasonality, topic, style — all these things help predict likelihood of response. The junk mailers — well, they just dump mail on everyone and hope for the best.
* NJOs give donors control. If a donor wants less mail, non-junk organizations send less mail. And NJOs don’t wait for donors to get ticked off to take the initiative; they actively give them choices — e.g., what media they prefer and what topics they care about.
- Companies:
- Merkle|Domain
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