DM Diagnosis: Heritage Foundation Appeal Takes Risks
Monthly giving effort falls prey to postage increases and a potentially damaging deal to donors.
The downside of this strategy is that an organization's very best donors — people who are so committed to the cause they'll let it dip into their bank accounts every month — then have fewer opportunities to further bond or perhaps even have any kind of relationship with the nonprofit.
How will they know their gifts are making a difference? How will they feel appreciated? How will they be inspired to make occasional extra gifts in addition to their monthly pledges? How will they be motivated to make bequests?
Related Content
Comments
