DM Diagnosis: Heritage Foundation Appeal Takes Risks

Most of the enclosures are concealed by an 81⁄2-inch-by-6-inch yellow page folded over the letter, reply form and return envelope. The recipient's address is circled in blue with a line to the teaser, "Please rush to this address." I wonder if it would be even more effective if this was hand-drawn and in real handwriting to match the signature on the letter, but it probably doesn't matter given what is paper-clipped beneath: a small stack of postage stamps.