DM Diagnosis: Heritage Foundation Appeal Takes Risks
Monthly giving effort falls prey to postage increases and a potentially damaging deal to donors.
And sometimes, when the choice is either to dump the mail and eat the considerable expense or to go ahead and drop it anyway, it makes more sense to lie back and think of England, because some response is better than no response.
A risky promise
The letter is a classic monthly giving invitation, and I hope it produced a respectable response in spite of the unfortunate timing. First, the case for support:
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