DM Diagnosis: Heritage Foundation Appeal Takes Risks
Monthly giving effort falls prey to postage increases and a potentially damaging deal to donors.
The three-page letter contains liberal personalization with "Ms. Seville" appearing six times, and the monthly pledge request also can be personalized based on my previous gifts, at "$4, $5 or $6" with the most concentration on the $4 ask.
Heritage Foundation's monthly giving program signs up donors for automatic bank drafts, but does not include a credit card option or allow donors to send monthly checks. All the Heritage Foundation wants is my "Starter Check" and my signature on the bank draft agreement to join its Leaders Club. Or, if not, it would like my "special one-time only check" in the curious amount of $32, $38 or $44.
Related Content
Comments
