Hi-Tech Advocacy in Action

Thanks to cutting-edge technology, online advocacy campaigns are not only possible, but they can bring an issue located hundreds or thousands of miles away right to constituents’ backyard in ways that direct mail can’t.

The “I Love Mountains” campaign is a perfect example of this. A collaboration by local, state and regional organizations across Appalachia working together to end mountaintop removal, a type of coal mining where the tops of mountains are removed and mined for coal, I Love Mountains is operated through iLoveMountains.org, a site produced by Boone, N.C.-based environmental organization Appalachian Voices. It uses cutting-edge technology to inform and involve visitors in their efforts to save the mountains.