Hi-Tech Advocacy in Action

How does it do this? One of the coolest involvement features of the site is the pledge sign-up. When visitors fill in their name and contact information pledging to help stop mountaintop removal, they’re taken to a “personal impact page” that displays each person who has pledged as a dot on a map of the United States. A pledger can pass the word on to friends and invite them to pledge, and then their page will chart the number of friends that have been invited to support the campaign, and the number of friends their friends have invited. The personal impact page also shows the top 10 most active participants and the number of friends they’ve passed the word on to. These names link to each pledger’s personal impact page and, from there, connect to the personal impact pages of any of the friends they’ve invited.