Responding to the Global Marketplace

Where such teams are in place, they are doing away with the one-size-fits-all approach to creating an international fundraising strategy — an approach that often led to many meetings, much discussion and a shiny strategic report that continued to shine on its shelf until the dust settled on it.

It’s a tough call to devise a strategy that can energise both your U.S. and Austrian offices in a new push for fundraising excellence. So instead of trying to force a compromise strategy across diverse markets, some smart international fundraisers are putting creative thought into achieving organisational buy-in to a set of core objectives that enable each office to find its goals beyond a simple financial target.