Responding to the Global Marketplace

We call such an approach an “International Strategic Fundraising Framework,” which means each national office signs up to a core set of strategic objectives but takes responsibility for implementing them appropriately to its own market conditions. It binds the organisation in a common set of targets and “norms” (e.g., national office income retention, ROI fundraising standards) guiding each office rather than straitjacketing them. In respecting the roles and accountability of the national and international fundraising staff, this approach ensures that the planning and fundraising implementation are done in the right place to be effective.