'Hipsters': Reaching the Next Niche Generation of Donors

One particular New York City gallery is a good example. It had a print exhibition. Upon leaving, each patron received a trifold brochure with instructions on how to make your own screen print and a potato stamp. The brochure included program-related information, easy-to-follow instructions and easily accessible materials for completing the project. My Christmas cards that year were made with potato stamps, and I have screen-printed pillows in my apartment as a result of this creativity and market knowledge. I recommend visiting that gallery at least once a month since I received the takeaway three years ago, which means the brochure was both relevant and impactful.