'Hipsters': Reaching the Next Niche Generation of Donors

For most hipsters, there wasn’t a time in their adult lives without e-mails, cell phones, text messages, Facebook and instant messaging. Hipsters are a hyper-social subculture that is, at any time during the day, in communication with scores of friends or colleagues in electronic networks all over the world. Consequently, word-of-mouth advertising is particularly effective and happens instantaneously, exponentially and organically.