'Hipsters': Reaching the Next Niche Generation of Donors

Being raised in a “disposable” material culture, hipsters constantly receive takeaways in the mail — from restaurants and local nonprofit special events or membership drives. How do you differentiate your institution's takeaway from the ones that end up discarded? Relevance! Your takeaway will make its impact with your potential hipster donors if you can successfully tie it to your mission and make it relevant to their lifestyle.